Eyda
We don’t believe in unrealistic standards. Society today tells us we have to do more, look better, and achieve more. #DoWhatYouCan is our way of saying that you don't 'have' to do anything; you just do what you can with the resources available to you. Learn how Storebuddy saves Eyda from needing an additional accountant.
Eyda produces and sells high-quality activewear for women, designed for a perfect fit and maximum comfort. The sports brand’s products are sold exclusively through their own webshop, while a selection of influencers helps build brand awareness across social media.
How does Storebuddy provide value to Eyda?
Saves the cost of an additional bookkeeper
Achieves the goal of full automation
Easy and fast implementation as the business scales
"The best thing about using Storebuddy is that I don't need to hire another bookkeeper just to handle this."
The brand is backed by co-founder and CEO Casper K. Jeppesen, who has headed Eyda from their office in Ikast since the company’s inception in 2018. According to Casper, Eyda had a significant need for automated bookkeeping right from the start, leading them to implement Storebuddy almost as soon as the business began to take off.
Before using Storebuddy, we had to review every single sale manually. By implementing Storebuddy, we achieved exactly what we wanted from day one: for everything to run automatically
Casper K. Jeppesen
Co-founder & Director, Eyda
Since its first financial year, Eyda’s business model has consistently generated a profit. This performance demanded accurate bookkeeping free from manual errors and helped secure an investment in 2019 from serial investors Jesper Buch and Mia Wagner on the TV show 'Løvens Hule' (the Danish version of Dragon's Den).
Since then, online sales have only continued to grow—not just in Denmark, but internationally. Storebuddy has been part of the journey every step of the way, scaling from hundreds of monthly orders to thousands, and then tens of thousands, while continuously optimizing the automated bookkeeping for Eyda's growing business.
One of the absolute biggest advantages of using Storebuddy is that no matter which shop, country, acquirer, or gateway we use, Storebuddy always provides a seamless integration that’s up and running in minutes.
Casper K. Jeppesen
Co-founder og Director, Eyda
Read more about Eyda On their website
An optimized toolbox leads to a stronger bottom line
Stay on top of your finances by managing
invoices, taxes, labels into the same single platform.
Shine is the financial copilot, simplifying daily business operations. The best of invoicing and accounting in one platform; built for small businesses.
© Shine 2026